Social networks and media sites have created walled gardens to collect vast amounts of personal behavior data. That data is used to create increasingly addictive experiences, putting each persons true happiness and the overall health of our society second to corporate profits. Max Stossel created the following video which explains the problem so well.
A Solution: Unbundle the social network, and put the user in control
Each social network, internally, has many services that work together: identity management, chat, a social graph, recommendation engines, news feed, etc. We can unbundle these services and create a marketplace, so users can pick and choose which ones they trust and want to use.
For a technical break-down, please visit our Architecture page. Otherwise, the following are an easy way to think of our key ingredients:
- Decentralize user accounts. Instead of creating your user account with a big social network, modern cryptography allows you to create your own unique account directly on your smartphone.
- Move the "smarts" of the feed to your smartphone, and under your control. Instead of trusting a big social network's servers to look through all your personal data and the personal data of everyone else, your smartphone can process all the information visible to you, and pick out what's really important.
- Open Source the "smarts" for your feed. The big social network's programs are secret so we don't know when we are being manipulated. Open Source software can be reviewed by our community so you know exactly how the choices are being made, and also if your information is being shared with other companies.
- Create privacy through personas. It has become abundantly clear people want to separate their professional lives from their personal lives, their college lives from life with their parents. The old way was to create one account in LinkedIn® and another on Instagram. With personas, you can have all your different lives in a single app, and all kept completely separate.
We Need Your Help
We are creating the next generation of social networking services and we would really appreciate your help.
- Spread the word: Share this webpage on social media
- If you are a programmer, help us code
- If you are a user, help us test the system